May 08, 2022
In Welcome to the Forum
A message from the government is usually questioned Country Email List in the current zeitgeist. So how do you ensure that your message gets through? By working together with residents or other key persons with whom the target group can identify. At the end Country Email List of last year, the Municipality of Oegstgeest campaigned on the collection of organic waste.still video Oegstgeest GFT campaignResidents of Oegstgeest show the complete GFT processing process in short videos. From separate collection and collection, to processing the waste into new raw Country Email List materials. In this way, the municipality shows that everyone can contribute to a better environment, but indirectly also to lower costs for residents and businesses. Then we can still hear you thinking: influencers. Enzo Knol. That's priceless. Correct. So look closer Country Email List to home. A local 'known' person can generate a large reach for a municipality and Country Email List increase your credibility. 3. There is more than a perfect, white, young or older man To reduce the Country Email List distance to your resident, entrepreneur or other stakeholder, you will also have to embody your target group. Scroll through your timelines. Do you mainly see older, white men? Or rather young, handsome people with the accompanying Prodent smile? Nothing against older white men, or against Country Email List Prodent, but the result is that you do not sufficiently appeal to a large part of your target group. We know that someone likes to identify with Country Email List the person they see. An important condition, therefore, if you have an important message to announce or if you want people to think along with you or participate. product smile Source: Canva. So take a critical look at your content. Do you still use the standard stock photos of Country Email List unrealistically 'perfect' people? That's really not possible anymore. Forget Photoshop, forget exposure, forget everything that was the standard ten years ago. Times have changed. People want diverse, Country Email List real, rough, reality.